Which iPhone to buy in the 2026 Big Billion Days and Amazon Great Indian Festival

This is the plain iPhone 17 I could price. Mist Blue, 512GB, ₹1,24,900, with one left, and no crossed-out MRP in the buy box. Sold by Clicktech Retail. He said last year's 17 had been pushed to about ₹1 lakh, that it does not deserve that, and that a festive sticker of ₹75,000 to ₹80,000, or a net ₹70,000 after a card and an exchange, would make it a deal. Some people were hoping for ₹60,000 or ₹65,000. None of those numbers are on this page. ₹1,24,900 is already above ₹1 lakh, before any offer you might have. The bullets do match the phone he was describing: a 6.3-inch display, ProMotion up to 120Hz, a 3,000-nit peak, Ceramic Shield 2 on the front, an 18MP Center Stage camera, a 48MP Dual Fusion system with a 4x optical zoom range, a 48MP Ultra Wide, an A19, up to 30 hours of video playback, and a charge to 50% in 20 minutes. Apple Intelligence is on the list. The buy box does not print a bank offer or an exchange bonus, so I am not subtracting either.

He thought old 17 Pro stock might sit at ₹1 lakh, ₹1.10 lakh, or ₹1.20 lakh, and that offers could pull the effective price to ₹90,000 or ₹95,000. The Silver 512GB page was in stock at ₹1,54,900, with no MRP crossed out. A 256GB 17 Pro did not show up as its own phone. I am not going to price a storage I could not open. The title gives a 6.3-inch display and Promotion up to 120Hz. The bullets name an A19 Pro, all 48MP rear cameras, 8x optical-quality zoom, an 18MP Center Stage camera, up to 31 hours of video playback, and a charge to 50% in 20 minutes. One durability bullet on this same page talks about the back of an iPhone 17 Pro Max. I am not going to borrow that crack-resistance line for the Pro. The page is in stock. It does not read like a discontinued model that has already left the shop.

The Deep Blue 256GB Pro Max was ₹1,42,490 against an MRP of ₹1,49,900. That is less than the 512GB Pro above, and it is a long way from a ₹1 lakh Pro. The title says 6.9 inches and a display with Promotion. I searched this page for 120Hz and for the word ProMotion. Neither is there, so I am not adding them. The bullets are written for this Max: an A19 Pro, all 48MP rear cameras, 8x optical-quality zoom, an 18MP front camera, and the best battery line on these older Pros, up to 37 hours of video playback, with a charge to 50% in 20 minutes. If the brief was a 17 Pro around ₹1.10 lakh, this Max is the cheaper of the two Pro pages I could open, and it is still ₹1,42,490.

He said the new 18 Pro costs more than ₹10,000 over the 17 Pro, and that the wait is long. This Black 256GB page was in stock at ₹1,64,900, with no MRP in the buy box. I cannot check his gap on matching storage, because the 17 Pro I could open was a 512GB phone at ₹1,54,900. The newer 256GB still costs ₹10,000 more than that larger 17 Pro. The bullets are specific: a 6.3-inch Super Retina XDR display, ProMotion up to 120Hz, Ceramic Shield 2, a 48MP Fusion main camera with a variable aperture, 8x optical-quality zoom, an 18MP Center Stage camera, and an A20 Pro with a vapour chamber. They claim up to 40% better GPU performance than the iPhone 17 Pro, up to 3 more hours of video than that phone, up to 23 hours of use, and a charge to 50% in about 15 minutes with a compatible adapter. The page does not say the phone is out of stock.

The same-storage comparison is this one. Black 18 Pro Max, 256GB, was ₹1,79,900, with no MRP crossed out. The Deep Blue 17 Pro Max, also 256GB, was ₹1,42,490. The gap on these two pages is ₹37,410. That is more than the ₹10,000 he mentioned. The bullets give a 6.9-inch Super Retina XDR display, ProMotion up to 120Hz, an A20 Pro, a 48MP Fusion main camera with a variable aperture, 8x optical-quality zoom, an 18MP front camera, up to 6 more hours of video than the 17 Pro Max, up to 29 hours of use, and a charge to 50% in about 15 minutes with a compatible adapter. It was in stock on the afternoon I opened it.

He put the 16 in a ₹60,000 band, maybe ₹60,000 to ₹65,000 if the offers match the 17. White, 128GB, was ₹86,900 against an MRP of ₹89,900. That is ₹3,000 under the MRP, not a ₹25,000 cut. The bullets name an A18, Apple Intelligence, Camera Control, a 48MP Fusion camera, a 2x optical-quality telephoto, and an Ultra Wide with autofocus. The screen-size field says 6.1 inches. There is no 120Hz on the page. The same search's Ultramarine 128GB page was currently unavailable, so that colour has no sticker here.

He would skip the Air. Nearly ₹1.5 lakh was his sticker memory, with old stock maybe around ₹1.10 lakh, and a single camera that loses to a 17 Pro in the same money. The MRP on this Space Black 256GB page is ₹1,49,900, which is the 1.5 lakh figure. The price you pay before any card offer was ₹1,19,900. That is under the MRP, and it is still above ₹1.10 lakh. The bullets describe one 48MP Fusion system with 2x optical-quality zoom, plus an 18MP front camera. They do not list a separate ultra-wide or the 8x zoom written on the Pro pages. They do say the phone is 5.6 millimetres thin, on an ultralight titanium frame, with an A19 Pro, up to 27 hours of video playback, and activation by eSIM. Here is the part his comparison did not survive: the 17 Pro I could open costs more than this Air, not less. Silver 17 Pro 512GB was ₹1,54,900. Skipping the Air is a camera decision. It is not because a 17 Pro was the cheaper phone on this afternoon.

He said the 17e was priced wrong, and to forget it, the 16e, and to take a 16 or a 17 if the deal was better. Black 17e, 256GB, was in stock at ₹79,900, with no MRP crossed out. That is the phone actually sitting near ₹80,000. The White iPhone 16, 128GB, was ₹86,900. On these two pages the 17e is the cheaper phone, and it has twice the storage. The bullets call it many of the same ideas as the 17, at a lower price: a 6.1-inch Super Retina XDR display, Ceramic Shield 2, USB-C, an A19, a 48MP Fusion camera with optical-quality 2x, wireless charging up to 15W with MagSafe, and Apple Intelligence. It is not the 6.3-inch 17 with the ultra-wide camera. If you buy it because the title contains 17, read the 6.1-inch line first.